Depending on your newsletter’s frequency, you may be sending out emails to your customers anywhere from once a month to every few days. But from time to time, even the most resourceful newsletter creation team can run out of ideas. Or maybe your curated content isn’t quite resonating with your audience anymore.

These tips can help ensure that you consistently deliver content that aligns with ever-changing subscriber preferences. As a result, you’ll see stronger engagement and build client relationships that last.

Use Data-Driven, Curated Content To Deliver Personalized and Relevant Messages

If you rely solely on your team’s knowledge, you’ll severely limit your content coverage. Remember, the goal is to share articles and videos that your readers actually want.

Don’t just give it your best guess. Use data analytics, survey responses, subscriber feedback, and even social media reactions or comments to ensure your curated content is both engaging and relevant.

Subscriber feedback is the easiest way to find out which topics and subjects resonate the most with audiences. Remember, email newsletters aren’t about selling more items. They keep your market up-to-date about your company and its products and services.

Content often includes industry articles that talk about market trends or technology updates. It can also feature articles on the company’s values and accomplished milestones. Other popular content includes articles and videos that highlight how to use your products to meet customer needs.

Of course, the success of your content depends on how well your audience receives it. But companies often find it hard to develop actionable insights based on anecdotal reactions. Instead, use modern content tools that elicit honest reactions from subscribers.

For instance, a call to action (CTA) that invites readers to perform an action, such as like, share, subscribe, or comment, becomes a major source of feedback. Other sources include short surveys and comment sections on your website. Modern analytics software can also draw insights based on how long readers viewed a page, how they got there, and what actions followed.

Experiment With Different Content Formats and Channels to Optimize Your Content Curation Strategy

Content creators should consider expanding their channels to attract a wider range of audiences. Say you’re marketing a product that tests well across all age groups. You’ll definitely need more than a single social media platform to promote it.

For example, by using the company’s marketing budget to run campaigns on Facebook, you might miss out on a younger audience. For potential customers who prefer audio and visual stimulation over reading text blocks, YouTube can be a very attractive channel.

What does all this have to do with your email newsletter? Explore linking curated content beyond web pages. Linking to authority content from channels like YouTube and other social platforms can help your brand pick up new subscribers. What’s more, developing alternate versions of your newsletter that are formatted for other channels can help expand your audience as well.

Make sure your curated content translates well into its new formats. A/B testing can help you determine which formats work and which ones don’t. At the same time, monitor your audience’s reaction (via feedback mechanisms) to gauge your subscriber engagement levels. You don’t want to waste resources on specific channels where demand doesn’t meet expectations.

Curate Content From Diverse and Credible Sources

Aside from exploring new channels, brands should also look into the quality of their curated content. The right sources can massively increase your site’s credibility and boost your chances of being found via web searches.

However, content curation requires more than adding backlinks from another site with related information. The content team is responsible for ensuring that backlinks come from quality, authoritative sites and that the information contained is relevant, up-to-date, and engaging. These best practices can help:

• Ensure that your content curation efforts will resonate with the target audience. Relevancy is a key factor to consider when producing curated content.
• Make sure the linked material is up-to-date and remains relevant. Similarly, don’t link to material that might be obsolete or questionable. When new material or studies become available, take the initiative to update your post.
• Make an exhaustive search for original content to backlink, instead of just using heavily recycled information.
• Avoid quoting the same sources every time. In addition, try to include other viewpoints so your audience can make their own conclusions.
• Most importantly, don’t copy or reprint your source material verbatim. Any hint of plagiarism can damage your brand’s reputation and credibility. When quoting from earlier works, make sure you properly attribute the source and add the hyperlink.

Supercharge Your Curated Content With AI

If you’re having difficulty creating a new spin on a trending topic or a previously discussed subject, don’t overexert your efforts. Artificial intelligence (AI) platforms can help you generate content that conforms to your required tone and style.

Today’s AI uses natural language processing (NLP) to come up with conversation-quality text that’s spot-on in both grammar and composition. To create the material, AI platforms gobble data at astonishing speeds in order to learn about and stay updated on any topic.

Based on the user’s input and instructions, AI can create nearly flawless content that accurately attributes its sources, uses up-to-date information, and steers clear of plagiarism. It also follows its directive in terms of tone, writing style, and even mood when generating content.

With their built-in analytics features, AI content platforms can also track and learn from audience feedback about ways to improve future content. It even scans for the latest information to update previously generated material.

Create AI-Curated Content Using Daily.ai

See for yourself how AI-generated content can turn your newsletter campaign into a faster and more hyper-efficient operation. Say goodbye to maladies such as writer’s block or writing anxiety.

Daily.ai can help you generate AI-powered newsletters that fit what your audience wants. Simply determine the topics and specify the desired tone and style. Within minutes, you’ll have a well-written and researched email newsletter that’s ready to be sent.

Learn how Daily.ai can vastly improve your content creation process while reducing your cost. Book a free demo today!