Nowadays, you won’t make much headway in the market if you don’t leverage social media. But to make your business stand out among a sea of corporate social media accounts, you must deliver content that resonates with your target audience. And while it’s difficult for businesses of any size to produce original content at a competitive rate, for smaller businesses, it may be near impossible. The smart solution is content curation.

Content curation has you searching for and compiling the best and most relevant digital content. It’s not as easy as it sounds. However, when done correctly, it can boost social media engagement and establish your organization as an authority in its field.

This article explains key points to consider when undertaking social media content curation. For instance, how to determine what content your audience wants and how to align that content with different platforms. You’ll also get a few tips on how to track the performance of your curated content marketing. By the end, you should be up to speed with the current state of social media content distribution.

Selecting the Right Curated Social Media Content

The first question is what kind of content you’ll curate for your target market. Will you post infographics or articles? And if you opt for videos, how long will they be? Marketers suggest video footage that runs between one and three minutes is ideal. Of course, this doesn’t mean you can’t showcase longer videos if that’s what your niche requires.

To figure out what content appeals to your intended customers, first do some research. For those deeply embedded in their industry, it may be relatively easy to get a feel for what topics are trending. Regardless, the process will require some degree of trial and error. Post content—then pay attention to what engages your audience and what is ignored. This should give you an idea of what your social media followers want.

You’ll also need to establish which platforms your prospective customers are on. Because of the abundance of social media platforms, it may be tempting to use them all. The problem with this strategy is that you risk spreading yourself too thin. As the saying goes, a jack of all trades is the master of none. Instead, select a few key social media platforms to target.

Repurposing Curated Content for the Right Platform

Content curation isn’t just about reposting other people’s content—it’s also how you present that content. In other words, your headlines need to be crafted to both represent the content and connect with the desired customer segment.

With social media, the framing of content also depends on the platform you’re using. On YouTube, a custom thumbnail and a caption can draw viewers in. With X (formerly Twitter), you may have more luck with short, catchy headlines.

It’s also useful to share your own viewpoints and thoughts about the content you’re sharing. Do you disagree with some points? Think there’s something that should have been mentioned but wasn't? Share this with your followers. These interactions will demonstrate your brand’s personality—and your credibility.

Lastly, publish on a regular schedule and be consistent. This element is important for search engine optimization (SEO). Search engines like Google love it when you post regularly, which’ll bump you up on search results. A regular schedule is also great for getting your social media followers to engage with you more often. This is integral to building online communities.

Building Communities Through Social Media Content

How you engage your followers is crucial in growing and strengthening your business’s online community. Social media content calls for a more casual tone, so don’t be afraid to ditch the stiff corporate lingo. Using memes, emojis, or internet slang can be a clever way to craft a relatable brand and connect with your followers.

That said, be sure you know what you’re doing. Miscommunication may result in some embarrassing moments for your company. That’s why it’s vital to know who you’re marketing to. To illustrate, although memes may work for a clothing store selling teen fashion, they would be less successful for a bank attempting to convince the public of its professionalism.

When sharing third-party content, remember to always cite your sources. There should be no way for your customers to get the impression that you are the original creator. A tag and a link are all that’s necessary most of the time. In addition to being honest, this builds goodwill and encourages better relationships with content creators—something that could help expand your social media community.

Tracking Curated Content Performance

Once you’ve started your content curation journey, you’ll need to track its performance, seeing what hits the mark with your target audience and what doesn't. This is critical for maximizing engagement.

There are two main metrics worth tracking:

• Views. The number of views received will alert you to the reach of each post and what kind of social media content is gaining more popularity.
• Engagement. This refers to how much your posts are shared, liked, or commented on. It follows that comments with higher engagement are the ones that likely interest your followers the most.

Thankfully, there are a few tools that can help you with scheduling posts as well as tracking analytics. Later is popular among Instagram users, and it provides powerful scheduling features. Hootsuite is an industry leader, offering the whole package for posting social media content and measuring metrics.

Content Curation Can Benefit Everyone

When utilized correctly, social media content creation benefits everyone. Your customers have a one-stop information hub, saving them time and money. At the same time, higher engagement levels bring more potential buyers to your business and help to establish brand reputation. Third-party content creators also win, thanks to increased traffic and exposure.

It follows that data and intelligence are essential building blocks for good content curation. Knowing what content clicks with your market is a matter of research and carefully tracking your own social media metrics.

Content curation requires forethought—and input on your end to ensure that posts retain the brand’s voice and connect with customers. Here, AI can make all the difference to your content curation goals. In fact, Daily.ai could be just the partner you need to raise your company’s profile above the rest.

Daily.ai and the power of AI

Daily.ai can help you unleash the power of AI content generation. This means publishing newsletters that generate open rates of between 40% and 60%—and you won’t have to lift a finger after the initial setup.

Of course, you’ll still have full control over what gets published. You can pick the topics, thinkers, and sources for your social media content curation. You’ll also be able to brand your newsletters with the appropriate logos, colors, and voice.

This service isn’t possible without having some humans in the loop. So, when you do have queries and questions, there’s a dedicated team ready to help. If you want to find out how Daily.ai can help you reach your target audience, book a demo today. You’ve got nothing to lose and tons of new customers to gain!