Artificial intelligence (AI) applications are quickly becoming part of our daily routine, from self-driving cars to conversational chatbots. They already play a major role in today’s digital-heavy marketing. Content marketing tips and best practices for integrating AI are in high demand.

AI helps brands better understand their customers. Sifting through mountains of data can extract insights into what turns prospects into buyers. With this knowledge, marketers can develop quality content their audience will appreciate. This creates a better overall customer experience, which increases sales.

Don’t stop at data analysis, though. Today’s AI tools are changing the way content is created. AI-powered software can compose whole paragraphs on just about any subject. With human prompting, content programs can create highly engaging content that conforms to your requirements in tone, perspective, and choice of words. Even better, the more you use AI-powered writing tools, the better they learn your style and voice. It’s time to put these tools to work for your company.

Four Content Marketing Tips for AI Writing Tools

Anyone who’s dealt with content creation knows the challenges of producing content for your brand. It takes significant work before writing the first sentence, such as researching relevant topics and developing framework outlines. Then, rinse and repeat whenever you need new material.

AI-powered tools don’t just help create content; they can also identify trends, look for research resources, and prepare outlines. In addition, AI can even customize finished content for different channels.

If you’re about to explore this exciting new technology for your brand, here are four content marketing tips to get you started:

1. Generating Fresh and Relevant Topic Ideas With AI

As with your writing process, AI also needs a defined starting point. Stay in touch with current trends and hot-button topics to keep your copy fresh. AI can analyze search data and extract trending topics people want to read about.

Ask your favorite AI-powered program to give you the latest buzz on specific industries. Not only will it list what’s hot, but it will also expound on these trending topics. AI tools utilize built-in algorithms to provide additional information about each subject.

Some topic keywords might be more popular than others, generating more search results. This makes it more difficult for content creators to enter the top search result listings. Instead of discussing these keywords with others, ask your AI program to suggest alternative search terms.

2. Using AI to Streamline Your Writing Process and Boost Productivity

When you’ve selected your topics, you’ll need to prepare the groundwork for your article. Before you start writing, ask these questions:

• What direction should the article take?
• Whose perspective will it assume?
• Which channels should I utilize for this specific content?

Thankfully, AI tools also have these tasks covered. Take research data, for example. Everybody knows articles score higher if they show numbers coming from credible sources. Your AI tool can point out key resource sites that contain helpful data and statistics.

Other tools such as ChatGPT use natural language processing (NLP) to break down topics and find links to relevant data. New tips and advice emerge daily for integrating these tools into your content marketing strategies.

3. Personalize Your Content With AI and Connect With Your Audience

Part of what makes content engaging to its audience is personalization. Customers should feel like your brand is talking directly to them. As a result, they’ll feel more included—and be more likely to become loyal buyers.

Site visitors—even those who haven’t bought anything—often leave footprints for companies to pick up. For instance, search histories tell what products or services individuals look for. A buyer’s purchase history tells companies exactly what products customers actually bought.

AI can utilize this information to create personalized content. The goal is to create an experience tailored to the customer’s wants and needs:

• A sneakerhead reading an article about a gray market for sneakers might notice embedded ads containing references to nearby shoe stores.
• Frequent visitors to brand sites with products still in their online shopping carts might receive an offer for free shipping.
• First-time site visitors might receive a friendly welcome and a substantial discount coupon for the first purchase.

4. Experiment With Different Content Formats and Boost Engagement

Every list of content marketing tips includes tracking your results, although this gets tedious. Thankfully, AI-powered programs can track your various marketing efforts. This allows brands to see which programs and campaigns resonate better with target audiences. Conversely, it also shows which approaches need further improvement.

The success and failure of various marketing strategies don’t depend on actual content alone. Sometimes, the formats used can also cause a disconnect with the audience.

Once again, AI tools come to the rescue. Analytics and insights pinpoint what’s right and wrong with individual content. AI can also show which channels and formats are getting the most engagement. Having this data enables brands to mix and match their content strategies to better serve their customers. This lets you make better and more informed decisions about which channels best serve your objectives.

In addition, AI can analyze initiatives your competitors undertake. This will help you avoid making the same mistakes and prevent you from inadvertently sounding like your rivals.

Let Daily.ai Carry Your Content Marketing Load

There’s more to artificial intelligence than having smart programs draft long essays. AI is also crucial in analyzing your market, providing relevant subjects for your content, and learning from previous mistakes. Integrating AI sits at the top when it comes to content marketing tips and best practices.

Daily.ai is a leading provider of AI-powered content for email newsletters. It provides a continuous stream of valuable content that will keep your audience engaged. As a result, you’ll boost your open rates significantly.

Request a free demo today to learn how AI can strengthen your content marketing.