Artificial intelligence (AI) was once the stuff of science fiction. Today, it’s in every aspect of our lives—particularly the business world- harnessing tools like generative AI for content creation. There’s no doubt that AI is a powerful and revolutionary technology. However, as the saying goes, with great power comes great responsibility. Therefore, if you want to look after your business’s reputation and avoid legal issues, a good understanding of AI ethics is essential.

Unlike humans, AI cannot make moral decisions or take responsibility for unethical behavior. Because of this, you cannot simply leave AI to work on its own without any supervision. What if AI generates misinformation? Or, beyond that, disseminates dangerous information? Can generative AI plagiarize? These are just some of the ethical questions to ask yourself if you're interested in leveraging the advantages of artificial intelligence.

Privacy and Data Protection

AI doesn’t think like humans do. So, how does it generate content? In most cases, it learns by analyzing vast amounts of data from various sources, using algorithms and statistical models. Combining data and machine learning enables AI to generate new content. However, while it’s an impressive process, it also raises a few issues regarding privacy.

Technology has infiltrated all spheres of our lives, but we still have robust laws and regulations regarding our privacy. For instance, in the USA, the Health Insurance Portability and Accountability Act of 1996 (HIPAA) exists to protect people’s medical information. These laws are important, as personal information can be used to commit fraud and other criminal activities.

One way to ensure data protection is for developers to design their AI systems from the ground up with instructions not to violate privacy laws. That said, there are some cases where AI will inevitably handle sensitive information. In these instances, you’ll need to obtain informed consent from your clients. Furthermore, you might require additional processing to anonymize and de-identify data.

Governance and Best Practices

An AI ethics code is essential to guard against any negative outcomes of technology. Regulatory bodies have already started implementing guidelines in respect of artificial intelligence. One example is the European Union’s General Data Protection Regulation (GDPR). In addition, there are some established best practices you should adhere to.

Ideally, AI should be transparent. This means people know how it works and what it does—even if some concepts won’t be easily digestible to the layman. Businesses should also be able to provide adequate explanations regarding their use of AI and how (and why) it generates the content that it does.

AI ethics also demands that the technology not be used to manipulate people or spread misinformation. When AI is used for informative purposes, this information must be accurate and reliable. Failure to do so could result in people making bad decisions based on incorrect data.

When utilizing AI content generation, you need human input to adhere to these best practices. As such, train employees and keep them updated with the latest laws and regulations regarding AI ethics. This investment is worthwhile to protect your business integrity and maintain trust with other enterprises, colleagues, employees, and customers.

Intellectual Property and Plagiarism

Generative AI uses data from numerous sources. However, problems arise when that data contains the intellectual property of others. In effect, AI is using these creations without the owners’ permission. This is liable to open you up to legal and reputational damages.

Issues may also arise regarding plagiarism. For instance, some generative AI can create content in the style of a specific artist. An example would be asking ChatGPT to write like Dr Seuss. When we consider artists who make a living off digital art, things get more complicated. Should generative AI be allowed to create art in that artist’s style, even if it isn’t a perfect copy? Does this count as plagiarism?

To avoid being accused of plagiarism, ensure you attribute AI-generated content to AI. You may also want to include the prompt used. To illustrate, if the program was asked to create an image in the style of Banksy, you need to clearly state this. Furthermore, make sure to gear AI software toward creating original content rather than replicas or summaries of other work. Software such as daily.ai can accomplish this, producing original newsletters with authentic ideas.

You Can Master AI Ethics

Implementing generative AI may be one of the most important things you do for your business. It can quickly process and analyze data—producing personalized marketing content tailored specifically to your customer demographics. That said, no matter how much you rely on artificial intelligence, your human workforce isn’t going away anytime soon. No matter how “smart” your AI, you’ll still need human intervention—in everything from marketing campaigns to monitoring the ethics of AI-generated content.

Moreover, though AI is very good at generating content, it’s still no substitute for humans. Adding the subtleties of human emotions and experiences to the creative process elevates your content beyond the ordinary—and plays an important role in building connections with your target audience.

Daily.AI is the Content Generation Solution You Need

Ready to start using AI? First things first—you need a reliable content generation tool that abides by best ethical AI practices. The good news is you won’t have to look far to find it. daily.ai produces AI-generated newsletters that boast daily open rates between 40% and 60%. You can personalize these newsletters to appeal to your clients and establish your business as an authority in its field.

Setting it up is simple. All you need to do is select your topic, your thinkers, and your trusted sources. You won’t have to worry about your newsletters looking and feeling generic. There are plenty of customization options available to help you inject your business’s brand and voice into the end product.

Want to find out more? Book a demo today, and we’ll be in touch to show you what daily.ai can do for your business.