Will AI content generators revolutionize marketing practices? Learn how to use AI tools to generate leads and convert prospects.

You can’t have a successful digital marketing strategy without content. But producing content requires significant time, money, and resources. Naturally, the rise of artificial intelligence (AI) content generators has intrigued companies that see it as a chance to cut costs and boost content production.

However, letting computers take over content generation has its drawbacks. It can leave your materials sounding—dare I say—robotic. Additionally, AI isn’t quite the turnkey solution it was promised to be.

Though it will eventually save time, it took nearly 70% of companies more than six months to implement AI tech into their systems. And when a company does finally adopt the new tool, it won’t succeed without proper quality control.

What Is AI Content Generation?

AI is transforming the business landscape. While it still has a long way to go before meeting the standards of human innovation and creativity, it has revolutionized repetitive tasks.

Across industries, AI automation creates more efficient systems and frees staff to focus on less tedious tasks. Automating content can save marketing professionals time, labor, and money for their companies.

Simply put, AI content generators create unique copy based on a given keyword, phrase, or topic. The generator can produce blogs, website copy, and other marketing materials from these basic prompts. It uses the entered keywords to scour the Internet for relevant information. Then, the tools use natural language processing and generation methods to organize the content logically.

How Do AI Content Generators Work?

At their best, content generators are hard to distinguish from something a person writes. However, pure AI content is often lower quality and sometimes borrows too much from competitor sites.

Alone, AI-generated content may hurt search engine optimization (SEO) goals and devalue the copy. But when used to supplement content creation, AI tools can speed up processes and improve business efficiency.

While these AI tools can’t replace the rich and discerning knowledge of a human author, they can be used to increase content output for a company. Then, a content manager can add emotion and tone to convey the appropriate brand voice. AI content generators can also be used to generate ideas, scale marketing campaigns without additional hires, and research more nuanced subjects.

Arising Challenges in Using AI to Generate Content

In the marketing world, AI content generation is taking off as a tool for creating large quantities of new material. But does this content meet the quality standards for marketing content? Currently, the tools still require skills and expertise to ensure the resulting materials are up to par.

In short, AI content generators have plenty of limitations. So, to be successful, the tools need the help of other automation platforms and human oversight.

Google Treats AI Content as Spam

Google’s latest algorithm update emphasized the value of content created by people for people. That means the search engine will flag content that is entirely AI-generated. While this doesn’t mean you can’t use content generation tools to help create marketing materials, don’t solely rely on them. Doing so will hurt your SEO.

Fact Check Everything

AI content generators have the entire Internet at their disposal. But as we know, not everything online is accurate. Because of this, AI content may not always include correct information.

In addition, the content will sometimes plug in facts and figures because a statistic makes sense in the flow of the text. However, the generators have been known to make these numbers up. Using AI to perform research is a good start, but all the content must be fact-checked.

Lacks the Human Touch

Creativity and personalization make content engaging. Consumers look to brands to create materials that are informative but also accessible. AI-generated content tends to sound mechanic—it can’t create any groundbreaking ideas or capture the nuances of a brand’s voice.

Without a doubt, AI content generators are a powerful tool for marketing, but they need proper support from automation platforms and skilled staff. If you want to invest in AI technologies for your company, scaffold your practices so its power won’t go to waste.

Daily.AI: Taking AI Beyond Content Generation

AI opens up a world of possibilities for improved efficiency and content creation. However, AI content generators still require curation and expertise to benefit your company truly. That’s why Daily.AI goes beyond typical content generation.

Daily.AI is more than just another customer relationship management (CRM) or AI content generator. It’s a simple, powerful tool that combines state-of-the-art technology with a user-friendly platform. Wonder how it works? Here are three ways Daily.AI will help you achieve more with less:

Create Highly Effective Nurturing Campaigns

Lead nurturing is all about the slow build—taking a potential lead from the discovery phase of the sales funnel to conversion. But running a nurturing campaign can feel tedious. It requires crafting and sending out communication that targets buyers at each sales cycle stage. Who has time for that amount of work?

Daily.AI revolutionizes nurturing campaigns. It will help you to publish an AI newsletter that your audience will actually read. These AI-powered email newsletters generate 40-60% open rates without you writing a single piece of content.

Bolster Your Bottom Line with Daily.AI

Whether you’re merely considering the perks of AI content generators or you’ve already been struggling with incorrect and inhuman writing, now is the time to embrace the technology. With a powerful tool like Daily.AI, you can supercharge your marketing and communications capabilities, allowing your business to powerfully connect with your audience and convert them into paying customers using AI-automated email newsletters.

Let us be your partner in generating a positive return on investment (ROI) for your company. Book a demo today to learn how Daily.AI can aid you on your content journey and assist in boosting your bottom line.