When OpenAI launched its first ChatGPT demo in November 2022, curiosity about what the tool could do was widespread. And it seemed the hype was real. The chatbot responded to human instructions to compose a sonnet, plan a travel itinerary, and even write computer code. While many rejoiced, there were also questions. Namely, will generative artificial intelligence (AI) like ChatGPT replace communication jobs like search engine optimization (SEO) content writers and others?

Generative AI has been around since the 1950s. But it took off in 2014 when general adversarial networks (GAN) made their debut. This type of algorithm allowed machines to rapidly learn from billions of pages of text. It’s impressive, for sure, but is it enough to replace humans? Not yet, at least.

Make no mistake; generative AI is here to stay. Using AI and machine learning to create text, images, audio, and video is streamlining processes and saving both time and money. Tools like ChatGPT can really help you create better content. Of course, for best results, AI-powered programs still need input from their human handlers.

Let’s explore how SEO content writers and other creatives can utilize AI-powered tools to improve content quality and develop fresh, innovative ideas.

Helping Your SEO Content Writers Understand Your Audience With AI

Even the best SEO strategy will fall flat if you don’t target the right audience. But understanding who your customers are can take significant—and time-consuming—data analysis. AI tools make this a snap.

Integrating AI tools into your customer relationship management (CRM) software and social media accounts gives you a clear picture of who your target audience is. For instance, algorithms can uncover patterns and trends within your customers’ interactions and feedback. This helps your SEO content writers develop copy that will better resonate with and engage your audience.

In addition, AI-powered tools can perform social listening and analyze customer sentiments to ensure your messages are hitting the mark. AI can also easily reveal additional ways to segment your audience, so you can deliver tailor-made content that’s more likely to convert.

Providing SEO Content Writers Assistance and Editing With AI

Given AI’s capabilities, it’s tempting to outsource all creative work to tools like ChatGPT. But the more you use them, the more limitations you notice, such as copy that sounds robotic. They’re also known to provide inaccurate—or sometimes completely made up—content.

Don’t replace your SEO content writers. Instead, let them use AI tools to improve their work. Before anything is ever written, AI tools help SEO content writers and editorial teams polish and improve outlines. Specifically, they can help your team come up with relevant topics and keywords that will score higher on search engine results pages (SERP).

Myriad AI tools are also available to help writers with grammar, spelling, and sentence construction. Through natural language processing (NLP) and machine learning algorithms, these tools offer real-time suggestions that can enhance the quality, clarity, and accuracy of your content. Think of them as built-in editors.

What’s more, this software also features powerful analytics and insights. These tools track each user’s output and provide statistical data on their performance to help them further improve their writing skills, add consistency, and avoid basic mistakes. And most importantly, AI also helps writers and editors detect instances of plagiarism.

AI-Generated Content: Friend or Foe?

In its latest iteration, AI programs have streamlined the content creation process. But is AI writing any good?

Many objective assessments agree that AI-powered writing does have potential. At a minimum, it can produce content that passes off as college-level writing. With its integrated grammar and spelling checkers, the output also remains free of fundamental mistakes such as subject-verb agreement and the use of passive voice versus active voice. The lack of basic errors plus consistency in tone is often enough to make the content easy to read.

In addition, AI tools only take seconds to produce the assigned content. Whether creating a blog article, social media post, or computer code, generative AI’s output is both fast and efficient. In contrast, SEO content writers usually fall victim to multiple deadline pressures, a lack of research, and random bouts of writer’s block—all of which can prevent them from generating fast, consistent copy.

Should SEO Content Writers Be Worried About Their Jobs?

Despite the positives, don’t expect AI to take over SEO content writers’ jobs anytime soon. AI’s output is often good but not great. The generated content will always be set within the limits of its instructions.

And even if AI manages to create an accurate, well-researched, and well-written article, it still lacks the nuances that come with a human touch. AI can present the facts and throw data at its readers, but it simply can’t add the personal anecdotes or emotional hooks that pull a reader in.

The quality of AI-produced content will always depend on the quality of the instructions it receives. Simply put, a generic order will produce generic-quality content. You need skilled content creators to give in-depth instructions and then review the resulting content for accuracy and tone.

AI remains a work in progress and will continue to improve. For now, though, consider it an excellent tool to make your job easier.

Utilize AI Efficiently With Daily.ai

Some creative jobs, such as SEO content writers, are well-suited for AI assistance. With an SEO strategy in place, AI tools can easily create content that jump-starts your marketing efforts and resonates with your audience. One area primed for AI automation is email newsletter marketing.

Daily.ai can help your team execute email marketing campaigns quickly and efficiently—without ever writing a word. Our AI tools enable companies to curate and generate email newsletters that feature interesting and engaging content. As a result, your open rates will jump to around 40-60%.

Learn more about how Daily.ai can increase interest and engagement for your email newsletter campaigns. Book a free demo today!