Creating and managing your content can be a heavy lift—even if you fully depend on external agencies. Improve your efforts with artificial intelligence (AI) content marketing tools. Through AI and predictive analytics, your marketing strategies will deliver faster, data-driven results that convert website onlookers into paying customers.

AI is creating a big stir in marketing circles. Naysayers see it as a threat to jobs and the end of creativity. However, looking at artificial intelligence as part of marketing’s continuous evolutionary journey is better. Jobs aren’t going anywhere soon, but changes are inevitable.

Let’s look at how AI-powered tools can round out your content marketing strategy and increase conversions.

Personalizing Content for Improved Engagement

One of the leading reasons to adopt AI content marketing tools is to understand your market in depth. If marketers know what customers expect, they can deliver the right content to the right audience at the right time.

But how do you know what customers want? Looking at their digital footprint often provides clues about their purchase preferences.

• What products did they browse or search for?
• Which ones did they actually buy?
• At which stage do they abandon their shopping carts?

Thankfully, you won’t need to conduct a survey to answer these questions. Instead, you can use analytics to sift through a customer’s purchase information and discover its findings.

Personalize Content With AI Tools

Armed with a better knowledge of individual customers, you can now deliver personalized content that moves the needle on conversions. For instance, some buyers hold off on purchases when they don’t know how to use the new product.

In this case, targeted content showing the product’s various features and benefits can help convert a prospect. Tutorial videos, user testimonials, and reviews focusing on ease-of-use capabilities can also help convince hedging customers to give in.

Similarly, AI tools can identify patterns in your customer data and then predict what content might be most relevant and useful. You can then create customized landing pages, product recommendations, and personalized email campaigns that deliver exactly what your customers need.

Optimizing Content for Search Engines With AI

For many buyers, the purchase journey usually starts with search engines. Even when they already know what to buy and where to buy it, people will often search for exact website URLs or third-party reviews.

You can pay your way to the front of a search engine results page (SERP)—if you’re a Goliath enterprise with money to burn. For the rest of us, paid search engine results can be very expensive. The alternative is to improve your search engine optimization (SEO) efforts. The right keywords paired with engaging and well-researched copy can organically boost you to the top of search results.

AI content marketing tools can identify which keywords are more likely to guarantee your brand’s visibility during search engine inquiries. When popular keywords connected to your brand become too expensive due to Google’s auction system, analytics take over.

AI algorithms crunch the data and suggest alternate keywords that won’t break your budget. They can also identify patterns and suggest ways to optimize and improve your content through sentence length, paragraph structure, and tone.

Testing and Refining Strategies With AI A/B Testing

Sending an email or publishing content is only the beginning—now, you must test it. A/B testing compares two versions of a program, page, process, or feature. The test helps determine which version performs the task better, faster, and more efficiently.

In marketing, A/B testing can objectively settle debates about which campaigns work best for particular segments. It can also help teams learn more about buyers to further improve the customer experience.

However, the manual method of A/B testing can prove cumbersome to many organizations. For humans, analyzing large amounts of data is tedious and error-prone. But using AI content marketing tools to perform A/B tests gives you a faster, deeper, and more efficient way to collect and analyze data.

With better data collection and analysis comes more accurate insights and actionable recommendations. AI content marketing tools can also easily identify trends and forecast market changes. This level of fast and accurate data gathering and analysis is something humans simply can’t match.

The Future of AI in Conversion Rate Optimization

In the future, improved computing power will give rise to a new generation of artificial intelligence machines capable of advanced content generation. We’re seeing glimpses of this now with the introduction of ChatGPT.

Instead of requiring entire teams to create relevant content, a single platform can now create an entire AI-powered newsletter. Even better, the content inside is based on needs identified from customer profiles. With targeted content comes increased engagement levels. Ultimately, the rise in customer interest will usher in a healthy rise in revenues.

AI can further boost conversion rates by creating personalized experiences for website visitors through tools such as predictive analytics and chatbots. As a result, customers get better recommendations and tailored promotions, which increase the likelihood of conversions.

Of course, to provide the best customer experience, companies must reexamine their data collection policies. As more countries adopt stringent data privacy guidelines, collecting data becomes more difficult. The challenge companies face is to get more customers to agree that voluntarily sharing their personal information can lead to better online experiences.

Through AI, businesses can determine which shoppers are more likely to buy, which pages drive sales, and which marketing campaigns are most effective. Moreover, all these improvements will inevitably lead to a marked improvement in conversion rates.

The Future of AI Content Marketing Tools Start With Daily.ai

AI content marketing tools can improve content creation, optimize search engine results, generate deeper analytics and insights, and enhance A/B testing, leading to more conversions. And the best part is these tools are available today. Daily.ai can generate an entire email newsletter using AI in minutes.

It’s not just about speed and savings. Generating an AI-powered newsletter means creating and curating articles, videos, and other content specifically designed to appeal to your target audience. As a result, your company can expect daily open rates that hover between 50–60%.

The future of content marketing rests in AI tools. Contact Daily.ai for a free demo today to see how AI can benefit your company.