AI-powered online writing tools are here to stay. Instead of being wary of digital writing assistants, use them to your advantage with these key strategies.

With artificial intelligence (AI)-driven online writing tools and content generators increasingly used for digital marketing, professionals aren’t sure whether they should embrace or despise the robots threatening their livelihoods.

AI writing assistants are incredibly useful at fast-tracking content creation, reducing errors, and polishing up writing. But the truth is, they’ll never be able to deliver the complex and passionate storytelling humans are capable of.

Still, AI is here to stay, and online writing tools will continue to develop. Instead of being wary of these digital writing assistants, use them to your advantage. They can help with redundant tasks such as applying house editorial style and suggesting preferred terminology. They also reduce grammatical and spelling errors, fill in the gaps when you’re stuck, and suggest categories to optimize your subject matter.

With so many content generators emerging, it can be hard to know which ones are worth the hype. We’ve sifted through many platforms and explored the best online writing tools in 2023. When used correctly, they’ll help you speed up turnaround time without compromising quality.

The History of AI Content Generation

AI-generated content has existed since the 1960s when natural language generation (NLG) was developed. However, progress was slow and inconsistent.

In 1971, the first spell-check tool was Open Sourced. A decade later, the first grammar checker, Grammatik, hit the market. Over time, AI-generated content became more sophisticated, with marketers using AI algorithms to check and develop written content from scratch.

The decade from 2010 to 2020 was significant in advancing online writing tools. Progress in natural language processing (NLP), machine learning, and neural networks have built the next generation of AI-based paid and free writing assistants. For instance, large language learning models (LLMs) can now generate text that sounds authentically human. Developers integrated these models to develop virtual assistants and chatbots, which are now standard on many websites.

With continuously improving and more widespread AI-generated content, the technology has stretched across a wide range of creative fields. You can use AI to generate almost any written content, from long-form articles to Instagram captions. Today, technology can even help create videos, music, and art.

2023 Trends for AI Content Generation

The rise of AI content generation in 2023 brings about several significant advancements. Machine learning models are much more sophisticated, allowing for accurate content generation in multiple languages. Another significant advantage of AI content generation is its scalability. It can quickly produce large amounts of content with minimal effort and cost.

Online writing tools make it easier for businesses to create custom content based on customer needs. For instance, marketing teams increasingly use specialized AI models to generate consumer-facing content like blogs, social media posts, advertisements, and emails. What’s more, AI tools drive personalization as they process customer data individually to create tailored content. Consumers are likelier to read, view, and share personalized multimedia that appeals to their interests and needs.

Automatic speech recognition now enables automated audio content creation. In addition, creative professionals can use AI to generate artwork and write poetry. In 2023, computer vision models will also become more powerful, allowing for more accurate video content generation.

All these trends will make AI content generation much more accessible and helpful to businesses. Organizations can produce content in multiple languages with greater accuracy and less time.

9 Online Writing Tools You Can Use

The scope of new online writing tools can be overwhelming. While all tools aim to improve the quality of content, they don’t all do it the same way. In addition, many of these tools are helpful in optimizing your content for search engine optimization (SEO), essentially driving better search engine results page (SERP) rankings.

Here are some of the most popular online writing tools you can use to ensure your content is free of plagiarism and grammar and spelling errors. They can also generate images and copy from scratch.

1. Jasper.ai

Jasper is a content generator for both long- and short-form copy. The paid platform assists with content generation for blogs, reports, stories, emails, and social media captions. It also generates matching images and can produce content in 29 languages.

2. Copy.ai

Copy.ai offers both free and paid versions. The content generator is useful for writing anything from blogs and sales copy to eCommerce product descriptions and social media captions. It boasts over 90 tools and templates to help you streamline content production.

3. Copysmith

Copysmith is specifically suited to writing for eCommerce. The tool helps generate SEO-focused product descriptions, meta tags, email subject lines, and social media captions at scale. Copysmith is also great for rewriting dated content.

Further enhancing its value, the generated content meets the specific requirements of existing eCommerce platforms such as Amazon, Etsy, eBay, and Flipkart.

4. Grammarly

Grammarly is one of the most popular online writing tools available in free and upgraded paid models. The proofreader highlights spelling and grammar mistakes, incorrect article use, and omitted words. It also recommends fixes for punctuation and sentence structure errors.

You can use Grammarly as a browser extension, checking anything you type online for errors. Or, you can use the self-contained platform and insert the text you need to be checked.

5. Hemingway

The readability of your content influences SEO and SERP ranking. To help you get it right, Hemingway highlights issues like complex sentences and overuse of the passive voice, then notifies you if the text is difficult to understand or read. It also offers suggestions for words the writer can use for more straightforward or more concise synonyms.

This isn’t a grammar or spell checker but a readability checker. The Hemingway app will score your content according to the above factors. You can use the tool for free online or download a desktop app for a one-time fee.

6. Copyscape

Copyscape is a plagiarism checker. It determines if your website content is unique, and it also looks at whether anyone is copying your work. The tool aims to prevent content theft and scans the web daily, emailing you if it picks up cases of plagiarism.

7. ChatGPT by OpenAI

ChatGPT has been a lot of making headlines lately. It’s an AI chatbot that allows you to have human-like conversations. The language model can answer questions and assist with tasks such as coding and composing essays and emails.

8. DALL·E 2 by OpenAI

DALL·E 2 is geared toward image generation. The AI system creates realistic images, art, and illustrations from text descriptions.

9. Runway

Runway is ideal for audio-visual editing without any coding experience. You can use it to generate photorealistic images, image captions, subtitles, and edit visual video footage. In addition, automatic beat detection, noise removal, and other capabilities make it useful for audio productions.

The Downside of AI Content Generators

AI-powered online writing tools are incredibly effective, but only when paired with human intellect. AI tools certainly have a leg up when it comes to the speed at which they work and their relentless and untiring capacity to keep generating content. However, spelling and grammar suggestions aren’t always contextually correct, just as the information or facts provided aren’t always accurate.

Inferior content generators and online writing tools can do a great deal of damage to your work and your brand image. Here are some challenges to be aware of when using second-rate AI-powered online writing tools:

• Poor quality recommendations and output. This can include incorrect spelling and grammar suggestions, incorrect facts and subject matter, irrelevant information, and inappropriate content.
• Since AI tools cannot fully understand human emotions, they can’t effectively create copy that resonates with audiences on a deeper level. This can lead to generic and less impactful content.
• As AI tools take over the content creation process to an extent, they can hinder creativity and collaboration.
• Long-form AI-generated content can often feel monotonous and repetitive with little progression.
• The tools must be constantly updated or “trained” to remain relevant. Plus, not all AI tools are up to date, which means they can’t write about events before or after a specific date.

Only use AI content generators that are credible and reliable. By using trustworthy tools, you can improve your content creation process, save time, and produce high-quality content that resonates with your audience.

Important Strategies You Can Employ

AI content generators can be powerful tools. However, it’s important to use the right strategies to get the best results.

Ideation

While AI tools can help with the brainstorming process, make sure you know the goal of your content beforehand. This will steer your AI tool in the right direction and help you strategically evaluate the ideas generated. So, in the end, you have a cohesive draft rather than multiple ideas forced to work together.

Use Keywords

One of the most important strategies for using AI content generators is to focus on keywords. You can make sure the content generated contains the relevant information you need by using specific keywords.

We also suggest doing the necessary research to understand the best topics and styles that will work for your target audience. This is important for creating content that resonates with readers and optimizing that content for search engine rankings.

Focus on Quality

Another key strategy for getting the most out of AI-driven online writing tools is to focus on the quality of the content. It’s important to remember that AI content generators are only as good as the content they’ve learned.

Personalization

To make the content more engaging and resonant, it’s crucial to add personal touches to the generated content. This can include adding a unique headline, images, or illustrations or formatting the content to match the website or brand style.

Always Review and Revise

It’s imperative that you check all the facts and claims in your article. These aren’t always correct or relevant to your end goal. Additionally, double-check for plagiarism, readability, flow, repetition, and of course, spelling and grammar.

Leverage AI to Boost Engagement and Conversions with Daily.AI

AI-powered content generators are often misunderstood as potential competitors to content creators. However, it’s crucial to understand that AI-generated content is merely a tool that can enhance and simplify content creation when used appropriately. It’s essential to strike a balance between human creativity and the power of AI to get the best results.

Choosing the right online writing tools ensures optimal content creation results. One such tool is Daily.AI, a service that helps brands create daily automated email newsletters.

Daily.AI curates the most relevant content for your brand audience to keep them engaged. The service uses AI algorithms to analyze user engagement data and feedback. This strategically refines the content curation process, ensuring every newsletter resonates with your target audience.

Daily.AI’s approach lets you leverage the power of AI to create highly targeted content while saving your team a significant amount of time and minimizing error-prone manual tasks. Additionally, the tool offers customization options to ensure the content aligns with your brand tone and style. Using Daily.AI to automate these time-consuming tasks, your team can focus more on higher-value creative projects while driving measurable engagement.

Adopting the right AI tools and methods in today’s competitive landscape offers a tremendous opportunity to get ahead of the crowd and build a solid base for future technological growth. Contact our Daily.AI team today to launch your AI-powered email newsletter. Keep your audience engaged and nurture loyal followers who are vital to growing your bottom line.